Art direction for 360 skincare campaign at Sephora. Concept inspired by Sephora’s online social platform, Community; stickers on model’s faces indicate different skincare concerns in a playful way. Campaign executions included but not limited to online and print advertising, in-store windows, towers, retail fixtures, app takeover, digital microsite within sephora.com, email marketing, and social media placements.

Designer: Mary Hu
Editorial: Jen Appenrodt

Beauty—

Photographer & Director: Jeon Seung Hwan
Makeup: Francelle Daly
Hair: Christiaan
Nails: Gina Edwards
Stylist: Ye Young Kim
Prop Stylist: Suzy Kim

Still Life—

Photographer: Hee Soo Kim
Stylist: Nissa Quanstrom