Foundation at Sephora

360 Omni-Channel Campaign

Art direction for 360 foundation campaign at Sephora. Focus on breadth of shades (3000+) available at 1 singular retailer. Omni-channel experience including but not limited to video advertising, online and print advertising, in-store windows, towers, Sephora Hot Now tables, Sephora app takeover, digital microsite within sephora.com, email marketing, social media placements, and foundation finder quiz.