Sephora: It’s a Lip Mood

360 Omni-Channel Campaign

Lip @ Sephora

• Art direction for omni-channel campaign (retail windows and fixtures, site, email, social media, digital advertising, Sephora app takeover)

• Targeting a younger audience, we wanted to show a range of personalities and individual expressions via street casting

• Showcase lip’s emotional payoff as an instant mood-booster

• Create thumb-stopping visuals that engage clients with content that resonates and grabs their attention

Creative Director: Aya Akazawa
Designers: Tami Ortman, Holly Cholak, Vika Gerasymova
Editorial: Jess Fitzgerald

Beauty—

Photographer: Matt Jones
DP: Joe Cohen
Makeup: Francelle Daly
Hair: Tina Outen
Nails: Marisa Carmichael
Stylist: Katie Burnett

Product Motion—

Director: Spencer Higgins
Stylist: Suzy Kim

Still Life—

Photographer: Heesoo Kim
Stylist: Nissa Quanstrom